Dan Antonelli, author of Branded Not Blanded, joins me on this episode. Dan talks to the importance of creating the right brand for your home service company. Dan will be signing his new book at the upcoming Vertical Track conference in Phoenix, AZ from October 12th-14th. (More about Vertical Track below...)
Now is the time to invest in your home service branding and build a brand that is unique and disruptive. This book gives you the blueprint for how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Covering the basics from naming and tagline to the logistics of building a disruptive wrap, you’ll learn how better branding yields a much-improved marketing ROI and a smaller marketing budget.
This book features real case studies from home service business owners. You’ll read about the results their new brands have had, and the effect not only on revenue but internal culture. Imagine your home service brand standing out instead of just fitting in (blanding). What would happen for your home service business if it had a unique, and disruptive brand that people remembered when they needed service?
Written by Dan Antonelli, the Creative Director and President of KickCharge™ Creative, this book leverages his nearly 30-year track record of developing some of the most successful home service brands in the country. With over 2000 brands to his credit, Dan shares his winning formula to get inside home consumers’ minds and help create a brand that connects them to your home service company. When it comes to branding, home service companies have two choices: Build a disruptive brand and spend less on marketing or overspend on marketing to overcome a poor brand. Most choose the latter, which creates an opportunity for your company to take market share by building a truly disruptive brand!
The Vertical Track speaker list runs deep with other great speakers as well including Tommy Mello, Ken Goodrich, Joe Polish, Ellen Rohr, Keith Mercurio and many more!
Oh, and I, Jim Klauck, will be dropping some Marketing Nuggets for everyone on Friday afternoon! See you there!
If you have not registered for the event yet get in while there is still room. Click here for Vertical Track details -